A Steady Strategy

May 19, 2021
people-looking-at-computer-smiling

One of the most fundamental truths of investing is that you can't time the market. As legendary investor and economist Bernard Baruch put it, "Don't try to buy at the bottom and sell at the top. It can't be done except by liars."(1)


Even so, it's natural to wince a little when you buy an investment only to see the price drop, or sell only to see the price rise. And no matter how much you try to make objective decisions, you may be tempted to guess at market movements. One approach that might help alleviate some of your concerns is dollar-cost averaging.



Regular Investments
Dollar-cost averaging involves investing a fixed amount on a regular basis, regardless of share prices and market conditions. Theoretically, when the share price falls, you would purchase more shares for the same fixed investment. This may provide a greater opportunity to benefit when share prices rise and could result in a lower average cost per share over time.


If you are investing in a workplace retirement plan through regular payroll deductions, you are already practicing dollar-cost averaging. If you want to follow this strategy outside of the workplace, you may be able to set up automatic contributions to an IRA or another investment account. Or you could make manual investments on a regular basis, perhaps choosing a specific day of the month.


You might also use a similar approach when shifting funds between investments. For example, let's say you want to shift a certain percentage of your stock investments to more conservative fixed-income investments as you approach retirement. You could execute this in a series of regular transactions over a period of months or years, regardless of market movements.


No matter how much you try to make objective decisions, you may be tempted to guess at market movements.


Dollar-cost averaging does not ensure a profit or prevent a loss, and it involves continuous investments in securities regardless of fluctuating prices. You should consider your financial ability to continue making purchases during periods of low and high price levels. However, this can be an effective way to accumulate shares to help meet long-term goals.


Asset allocation is a method used to help manage investment risk; it does not guarantee a profit or protect against investment loss. All investments are subject to market fluctuation, risk, and loss of principal. When sold, they may be worth more or less than their original cost.


(1) BrainyQuote, 2021


All Securities Through Money Concepts Capital Corp., Member FINRA / SIPC

11440 North Jog Road, Palm Beach Gardens, FL 33418 Phone: 561.472.2000

Copyright 2010 Money Concepts International Inc.

Investments are not FDIC or NCUA Insured

May Lose Value - No Bank or Credit Union Guarantee

This communication is strictly intended for individuals residing in the state(s) of MI. No offers may be made or accepted from any resident outside the specific states referenced.

Prepared by Broadridge Advisor Solutions Copyright 2020.

Doctor holding clipboard beside microscope and cancer ribbon in a medical lab illustration
By TFC Team • October 28, 2026
A charitable gift annuity can provide lifetime income while supporting a nonprofit. Learn how payments, tax benefits, risks, and eligibility shape your giving.
Person holding a phone beside a grocery basket of fresh vegetables and a receipt in a store aisle
By TFC Team • October 28, 2026
Stretch your grocery budget with ways to save, including loyalty deals, sale planning, bulk buying, freezing food, and choosing store brands over name brands.
Rocket launching with “IPO” on its body against a bright blue sky with clouds
By TFC Team • October 28, 2026
Record-breaking IPOs are reshaping markets. Learn how mega listings, investor demand, stock index rules, and limited share availability can affect portfolios.
Person pushing a red
By TFC Team • October 28, 2026
Credit card and student loan delinquencies climbed in early 2026. See the latest figures and how persistent inflation and high interest rates are straining household finances.
Show More